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The cookie is used to store the user consent for the cookies in the category "Other. We are an advertising agency located in San Francisco’s Bay Area. San Francisco Design Week 2021 Power is Everywhere Case Study, Digital, Content. Hire the best graphic design company in The Capital Of Silicon Valley. Landscape is a boutique brand strategy and design studio shaping structure and surface in service of social good.
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Detailed client reviews of the leading San Jose graphic designers. The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. The campaign is part of the Business Journals' The Future of Cities event, and the film was broadcast to 40 major US markets.Necessary cookies are absolutely essential for the website to function properly. "The campaign calls renewed attention to San Francisco as the start-up capital that continues to shape people's lives," DNCO continues. Paris-born interior design and branding expert based in San Francisco and New York. The short looks to capture "the call of San Francisco as the place to make your future – as a business and as an individual," says DNCO, adding that it celebrates the city's progressive roots in championing LGBT+ rights, SF's beauty, and its storied history of innovations and inventions. frenchCALIFORNIA also operates a Graphic Design and Branding studio. "From the choice of colours to the slanted stroke, our design captures the sentiment of a city looking upwards."Ī new 90-second film was created with local filmmaker Nick Stone Schrearer and featured a voiceover from SF Giants announcer Jon Miller. "Instead of tapping into recognisable and overused symbols in the vernacular of a well-known city, we wanted our place identity for this campaign to be bold, dynamic and future-facing," says DNCO creative director Sam Jones. Judy, the designer of Judy Yuan Creative Studio Studio is a graphic designer who is passionate about creating simple and effective aesthetic designs that. At the same time, the RGB green and blue colour palette looks to further underscore the "fresh attitude" and stand out across everything from outdoor posters to signs on trams, print ads, digital animations and gifs, stickers, merchandise such as tote bags and more. The angle of the graphic device is a gentle reference to the famously hilly streets in San Francisco. Its fresh look aims to match the city's aspirations with an upwards stroke that "signals the sense of progress that belongs to a city on the rise," says the studio. We just needed to capture that."ĭNCO created a new "future-forward" logotype as part of the campaign identity. "After everything from devastating earthquakes to economic busts in its history, reinvention is in the DNA of the city – couple that with its invaluable social and commercial infrastructure, and it's clear that San Francisco has an inherent capacity to adapt and prosper.
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"For decades, San Francisco has attracted people who desire to express their full selves, creating a critically important culture of openness and imagination. "Talking to some of the incredible leaders of San Francisco, there was a striking common passion for not just what this beautiful city is, but what it represents," says Simon Yewdall, strategy director of DNCO. San Francisco had one of the slowest recovery rates from the Covid-19 pandemic, according to DNCO, which was tasked with helping the city rebuild its reputation worldwide.Īt the start of the project, DNCO undertook workshops with stakeholders such as city officials and influential business leaders, including those from Bank of America, Gap, San Francisco Opera and the Golden State Warriors basketball team, as well as numerous local businesses and the Mayor of San Francisco, London Breed.įrom these discussions, it was soon clear that people felt SF's "openness and mindset are what nurtures a unique culture of innovation," says DNCO.ĭrawing on these findings, the campaign is based on the concept 'make your place in the future, make your future San Francisco' – an invitation to everyone worldwide. DNCO was appointed by The City of San Francisco, the Bay Area Council, the San Francisco Chamber of Commerce, and Advance SF, an organisation made up of leading employers in the city and aims to make San Francisco thriving, affordable, and boast "a good quality of life for all".
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